Poster House

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Poster House
Established2015 (2015)
Location119 West 23rd Street
New York, NY 10011
Coordinates40°44′36″N 73°59′37″W / 40.74335°N 73.99349°W / 40.74335; -73.99349Coordinates: 40°44′36″N 73°59′37″W / 40.74335°N 73.99349°W / 40.74335; -73.99349
TypePoster museum
DirectorJulia Knight
PresidentVal Crosswhite
CuratorAngelina Lippert
ArchitectLTL Architects
Public transit accessNew York City Bus:
M7, M20, M23 SBS, M55
New York City Subway: Port Authority Trans-Hudson: HOB-33, JSQ-33 (via HOB), or JSQ-33 to 23rd Street
Websiteposterhouse.org Edit this at Wikidata

Poster House is the first museum in the United States dedicated exclusively to posters.[1][2] The museum is located in Chelsea, New York City, on 23rd Street between and Sixth Avenue and Seventh Avenue. The museum opened to the public on June 20, 2019.

History and mission[edit]

Val Crosswhite organized supporters and founded Poster House in 2015 to recognize the art and social impact of posters overlooked by existing institutions.[3]

"Poster House presents a global view of posters from their earliest appearance in the late 1800s, to their present-day use. Poster House takes its mission from the medium, aiming to engage and educate all audiences as we investigate this large format graphic design and its public impact."[4]

Exhibitions[edit]

Inaugural exhibitions (June 20 – October 6, 2019)[edit]

Alphonse Mucha: Art Nouveau / Nouvelle Femme[edit]

Alphonse Mucha, born in Bohemia, came to Paris in 1887. Over the next 8 years, he emerged from obscurity to become the most celebrated graphic designer of the Art Nouveau movement. His intricate designs and gorgeous subjects were so popular that he produced pattern books for fellow designers and students, and his publishers repurposed his advertisements for hundreds of other products.

“I predict you will be famous”
Sarah Bernhardt

But his style and status all started when he met the legendary Sarah Bernhardt, the most famous actress of her day. Mucha’s first poster for her not only launched his graphic design career, but elevated her fame, as the public buzz for the image was completely unprecedented.

From that moment on, Mucha used alluring, strong women to advertise everything from cookies to bicycles, alcohol to rolling papers. These women were part of a budding 20th-Century world wherein they had newfound independence and social agency. Through them, Mucha changed the world of advertising and brought Art Nouveau to the streets.[5]

Designing Through the Wall: Cyan in the 1990s[edit]

Born in East Berlin, Detlaf Fiedler and Daniela Haufe started the commercial graphic design agency Cyan soon after the fall of the Berlin Wall in 1989. They would go on to become some of the first poster artists to utilize early desktop publishing tools like Photoshop and QuarkXPress into their work, while also looking back and drawing from the intellectual history of the famous Bauhaus art academy.

Cyan expands upon Germany’s rich history as a leader in the printmaking world, their posters bursting with saturated colors, perfectly-executed text, and a precision of alignment few could replicate. They turn the tenets of “good design” on their head, proving that advertising does not necessarily need to be immediately interpretable to be successful. This Jewel Box show presents their early posters for the first time in New York City.[6]

Collection[edit]

SVA Subway Series[edit]

On June 19, 2019 SVA announced the donation of 98 of their Subway Series posters from 1996 to the present which also includes "each newly created poster." The gift includes works by Milton Glaser, Louise Fili, Paula Scher and the creator of the current SVA Subway Poster: Jonathon Rosen.[7]

References[edit]

  1. ^ Hsu, Hua (July 1, 2019). "A Critic at Large: How Posters Became Art". Article. The New Yorker. Retrieved July 16, 2019.
  2. ^ Katz, Brigit (June 21, 2019). "The U.S. Is Now Home to Its First Poster Museum". Article. smithsonianmag.com. Retrieved July 16, 2019.
  3. ^ Samaha, Barry (June 6, 2019). "Poster House Hopes to Stick Around in Chelsea". Article. Surface. Retrieved August 1, 2019.
  4. ^ "Poster House: About/Mission & History". About/Mission & History. Poster House. Retrieved July 16, 2019.
  5. ^ Lippert, Angelina. "Alphonse Mucha: Art Nouveau / Nouvelle Femme". Exhibit Thumbnail. Poster House. Retrieved July 16, 2019.
  6. ^ Lippert, Angelina. "Designing Through the Wall: Cyan in the 1990s". Exhibit Thumbnail. Poster House. Retrieved July 16, 2019.
  7. ^ Ferguson, Maeri (June 19, 2019). "SVA Donates Nearly 100 Subway Series Works to Newly Opened Poster House Museum". Article. School of Visual Arts. Retrieved July 16, 2019.

External links[edit]