Video gaming in the United Kingdom
The United Kingdom is Europe's second largest video game market after Germany and the fifth largest in the world. The UK video game market was worth £5.7 billion in 2018, a 10% increase over the previous year. From this, £4.01 billion was from the sales of software (+10.3% increase over 2017), £1.57 billion from the sales of hardware (+10.7% increase), and £0.11 billion from the sales of other game related items. In the software market, the data showed a significant increase in digital and online revenues, up +20.3% to a record £2.01bn. £1.17 billion of software sales came from mobile games.
In 2009, the profits of Britain's video game industry exceeded those from its film industry for the first time. Many major video game franchises are developed in the UK, including Grand Theft Auto, Tomb Raider, Burnout, LittleBigPlanet, Wipeout and Dirt, making UK the third largest producer of video game series behind Japan and United States. The best-selling video game series made in the UK is Grand Theft Auto (primary developed by Rockstar North in Edinburgh, Scotland) which the series has sold over 150 million copies as of September 2013, the recent instalment Grand Theft Auto V became the fastest-selling video game of all time by making $815.7 million (£511.8 million) in sales worldwide during the first 24 hours of the game's sale. Grand Theft Auto V went on to break several other records such as Best-selling action-adventure video game in 24 hours, Fastest entertainment property to gross $1 billion, Fastest video game to gross $1 billion, Highest grossing video game in 24 hours, Highest revenue generated by an entertainment product in 24 hours and Most viewed trailer for an action-adventure video game.
The organisations responsible for rating video games in the UK are the British Board of Film Classification and PEGI, the latter of which was elected to rate British games in 2009 and subsequently began doing so in July 2012. The United Kingdom's video game industry is estimated to employ 20,000 people. One of the United Kingdom's greatest contributions to the worldwide gaming industry was the 1982 release of the ZX Spectrum home computer.
The Video Games Tax Relief (VGTR) was established in 2014 to help support creativity in the UK games industry. According to TIGA, prior to this, the UK Games industry was lagging behind other countries where game developers benefitted from substantial tax breaks and government grants: “Between 2008 and 2011, employment in the [games industry] fell by over 10 per cent and investment fell by £48 million”. Thus the UK VGTR aims to ensure the UK games industry’s competitiveness on the global stage, promotes investment and job creation and encourage the production of culturally British video games. The key benefit of the tax relief is that qualifying companies can claim up to 20% of their “core expenditure” back, provided that expenditure has been made in the European Economic Area.
Microcomputer popularity (1981-1984)
Whereas the North American and Japanese video game industry boomed with console games, the UK market for video games was grown out of home computers, specifically the BBC Micro by Acorn Computer in 1981, and the ZX Spectrum from Sinclair Research (alongside Sinclair's earlier ZX80 and ZX81 systems) and the Commodore 64 by Commodore International in 1982. While some of the first generation of video game consoles like dedicated Pong consoles, had made their way to the UK, they did not gain much traction. Additionally, there had been home computers available to the UK earlier than this, including the Commodore PET and Apple II (both released in 1977), but these were comparatively expensive. Computer literacy had been seen as a key skill that Britian's children should possess to help improve the technology savvy of the nation in the future, and the BBC worked with Acorn to create the low-cost BBC Micro home computer alongside a set of broadcast programming to help teach fundamentals of computers for school-aged children. This was used in up to 80% of the schools in the UK at the time, and led to creation of the Spectrum and Commodore 64 to help meet growing demand for the systems. Additionally, youth of the United Kingdom at that time were tinkerers, taking apart and repairing devices including electronics, and the nature of computer programming felt within this same scope.
The United Kingdom had already had a history with board games prior to this revolution, as well as laying claim to starting the fantasy literary genre through J.R.R. Tolkien's works, a major point of inspiration for the Dungeons & Dragons tabletop role-playing game. Thus, with the ability to program their own games through these early home computers, UK developed an initial home computer game market, with games typically made by only one person with no formal experience in computer programming, known as "bedroom coders". As there were few game stores in the UK at that time, most of these coders turned to mail order, sending out copies of their games on cassette tape for use in the computer's tape drives. A market developed for companies to help such programmer sell and distribute their games. This industry took off after the release of the ZX Spectrum in 1983: by the end of that year, there were more than 450 companies selling video games on cassette compared to 95 the year before. An estimated 10,000 to 50,000 youth, mostly male, were making games out of their homes at this time based on advertisements for games in popular magazines. The growth of video games in the UK during this period was comparable to the punk subculture, fueled by young people making money from their games. Video game software from this period, as well as from the Amiga, came to be colloquially called "Britsoft".
One of the earliest such successful titles was Manic Miner, developed and released by Matthew Smith in 1983, sold by Bug-Byte, one of the first publishers in this market. While a loose clone of the United States-developed Miner 2049er, Manic Miner incorporated elements of British humour and other oddities. Manic Miner is considered the quintessential "British game" for this reason, and since then, inspired similar games with the same type of British wit and humour through the present.
Because video game consoles did not take hold in the UK during these formulative years, the video game crash of 1983 which struck the North America market has little impact on the video game industry in the UK.
Advances with the Amiga (1985-1995)
This computer game revolution was subsequently boosted by the release of the Commodore Amiga in 1985. The Amiga had more powerful graphics capabilities compared to previous home computers and enabled game developers to experiment more. Besides video games, the Amiga also helped to expand the demoscene in the UK, which in turn brought in more developers to stretch the capabilities of the computer.
Out of this period rose a number of influential British companies on the global video game industry today:
- Psygnosis was formed in 1984 after the closure of Imagine Software, and sought to bring the brightest programmers of the day to produce games that they would then publish, along with other in-house developed titles. Psygnosis' catalog has a number of highly-praised titles such as Shadow of the Beast and Obliterator. The publisher was eventually acquired by Sony Interactive Entertainment to develop the Wipeout series among other titles, and while the studio was shuttered in 2012, most of its activities had been adsorbed into the Sony structure.
- DMA Design, which among their first titles was the best-selling Lemmings in 1991 and established the recognition of the firm. DMA Design, after several more titles, would go on to produce Grand Theft Auto in 1997, and would lead them to ultimately be acquired by Take Two Interactive and rebranded as Rockstar Games, with the original studio renamed as Rockstar North.
- Bullfrog Productions was founded by Peter Molyneux and Les Edgar, with one of their first titles being Populous, the title that established the god game genre. Bullfrog developed several other influential titles, including the Dungeon Keeper series, the Syndicate series, and Theme-related titles including Theme Park and Theme Hospital. Though Bullfrog was ultimately acquired and shuttered by Electronic Arts, the Bullfrog team went on to establish other influential UK studios, including Molyneux's Lionhead Studios, Media Molecule, Hello Games, and Two Point Studios.
- Team17 was initially born out of the demoscene, but produced a number of success Amiga games, finding success in the Worms series in 1995. Today, Team17 also now serves as a video game publishers for many independent studios.
During this period, video game consoles from the fourth generation, such as the Super Nintendo Entertainment System, began to gain interest in the UK. Such interest lead to more corporate structure around video game development to support the costs and hardware needed to develop games on these platforms, and caused a decline of the popularity of the bedroom coder by 1995. However, the bedroom coders had seeded the necessary elements as to gain interest from United States companies looking for talent around this time, leading to various acquisitions and partnerships between US and UK game companies around this time.
Console systems (1995-2009)
The Amiga's legacy helped to transition video games from the 8-bit second generation to the 32-bit fifth generation, with systems like the Sony's PlayStation and Nintendo 64. With these consoles having caught up to the power that the home computers had, UK developers began to target these platforms.
Indie gaming (2010-2013)
While large British studios continued to develop high-profile games for consoles and computers, a new hobbyist interest arose around 2010 in independent game development. The indie game model of development started to become popular in the late 2000s, with games like World of Goo, Super Meat Boy, and Fez showing the success of the small indie team model and the means to distribute these via digital channels rather than retail. This in turn rekindled the hobbyist programmer mindset in the United Kingdom, starting a new wave of individual and small team British developers.
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